Podcast
The Boring Work
Welcome to The Boring Work, hosted by BoringSales founders Mo Malik and Steve Smaridge. Deep dives into what’s working right now in sales and marketing to drive revenue: building and managing teams of setters and closers, marketing that generates more leads, implementing AI inside a sales team, and what we’re finding works with our clients.
Hosted by Mo Malik and Steve Smaridge
Episodes
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Episode 01 October 27, 2026 27 min
Use This Simple Workflow To Overcome Any Sales Objection
The objection handling tree: telling a smoke screen from the real issue, and the order to work through uncertainty, money, decision maker and time.
New episodes weekly.