BoringSales is a speed-to-revenue service. An AI voice agent calls your inbound leads in under 60 seconds, qualifies them on the phone, and books appointments on your calendar, so more of the leads you already pay for turn into deals.

What is speed to revenue?

Speed to revenue is how fast a lead turns into money, not just a reply. Every minute a lead waits, it loses value. BoringSales calls, qualifies, and books in the first minute, so the lead never goes cold.

What is a lead-to-deal ratio?

It is the one metric we make clients track: out of every 100 leads you pay for, how many become paying customers. Most businesses convert 3 to 5. Our goal is to help you reach 12 to 15 on the same ad spend.

How fast does it call a lead?

It calls every new lead in under 60 seconds, any time of day, including nights and weekends.

Is it a real phone call?

Yes. BoringSales calls leads with a natural AI voice, holds a real conversation, and follows up by text. It talks to leads the way they actually want to be reached.

Does it work with my CRM?

Yes. It plugs into your existing CRM and calendar, including Salesforce, HubSpot, GoHighLevel, and Calendly.

SMBs and home-service businesses (HVAC, roofing, plumbing) that get more inbound leads than they can call back fast.

Who builds and trains the AI?

Real closers who have closed millions and run sales floors, not coders or devs who have never sold. An expert seller reviews and QCs the calls, then uses that data to train the AI to book more appointments.

Legal

Terms of Service

Last updated: June 23, 2026

These Terms of Service (the “Terms”) are a binding agreement between you (“you,” “your,” or the “Customer”) and National Acquisition Holdings, LLC, a limited liability company doing business as BoringSales (“BoringSales,” “we,” “us,” or “our”). They govern your access to and use of our website at boringsales.ai, our AI voice-agent and appointment-setting platform, and any related software, tools, content, and services (together, the “Service”).

Please read these Terms carefully. By accessing or using the Service, creating an account, or clicking to accept, you agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the Service. Section 16 contains a binding arbitration agreement and a class-action waiver that affect your legal rights.

1. Eligibility
2. The Service
3. Accounts and Registration
4. Plans, Billing, and Auto-Renewal
5. Refunds
6. Your Responsibilities and Acceptable Use
7. Calling, Recording, and Consent Obligations
8. Customer Data and Data Processing
9. Intellectual Property
10. Feedback, Testimonials, and Reviews
11. Third-Party Services and Integrations
12. Disclaimer: Individual Results Vary
13. Warranty Disclaimer
14. Limitation of Liability
15. Indemnification
16. Dispute Resolution and Arbitration
17. Termination and General Terms
18. Contact

1. Eligibility

The Service is intended solely for businesses and for business use. By using the Service, you represent that you are at least 18 years old, that you are authorized to act on behalf of the business you represent, and that you have the authority to bind that business to these Terms. You also represent that you and your business are not barred from receiving the Service under the laws of the United States or any other applicable jurisdiction.

2. The Service

BoringSales provides a trained AI voice agent that places and handles telephone calls to leads and contacts you supply or that are submitted to you, in order to engage, qualify, and book appointments on your behalf, along with related dashboards, integrations, and reporting. You are responsible for configuring the Service, for the contacts and lead data you load into it, and for how the appointments and outcomes it produces are used in your business.

We may update, improve, add, or remove features of the Service at any time. We may also set reasonable usage limits (for example, on call volume, minutes, or concurrency) and may suspend or throttle usage that we reasonably believe threatens the security, integrity, or lawful operation of the Service.

3. Accounts and Registration

To use most features you must create an account and provide accurate, current, and complete information. You are responsible for safeguarding your login credentials and for all activity that occurs under your account, whether or not authorized by you. You agree to notify us promptly at [email protected] of any unauthorized use or suspected breach. We are not liable for any loss arising from your failure to maintain the confidentiality of your credentials.

4. Plans, Billing, and Auto-Renewal

Use of the Service requires a paid plan. Plans generally consist of a one-time setup fee plus a recurring subscription (billed monthly or, where offered, annually), and may include usage-based charges (for example, based on call volume or minutes). We may also offer a trial from time to time. The specific fees, setup charges, usage rates, and any trial terms that apply to you are described at the point of purchase or in your order or subscription confirmation. By selecting a plan, you authorize us (and our payment processors) to charge your payment method for the setup fee and all applicable subscription fees, usage charges, and taxes.

Subscriptions renew automatically. Unless your order states otherwise, paid subscriptions renew at the end of each billing cycle (monthly or annual, as applicable) at the then-current rate, and your payment method will be charged automatically until you cancel. You may cancel at any time through your account or by contacting [email protected]; cancellation takes effect at the end of the current billing cycle, and you will retain access until then. We may change prices, plans, and fees on a prospective basis with reasonable notice; changes do not affect the cycle already paid for. You are responsible for all applicable taxes other than taxes on our net income.

5. Refunds

Except where a refund is expressly required by applicable law or by a separate written guarantee we offer (see our Guarantee), fees already paid are non-refundable, and partially used billing cycles, set-up fees, and consumed usage are not refundable or pro-rated. Canceling stops future renewals; it does not refund a cycle already billed.

6. Your Responsibilities and Acceptable Use

You are solely responsible for your business, your offers, and your conduct. You agree not to:

use the Service for any unlawful, deceptive, fraudulent, or harassing purpose;
load, call, or message contacts you do not have a lawful basis and any legally required consent to contact (see Section 7);
promote or facilitate offers that are illegal, or that involve regulated categories you are not authorized to sell;
attempt to reverse-engineer, copy, resell, sublicense, or create derivative works of the Service, except as permitted by law;
interfere with, overload, or attempt to gain unauthorized access to the Service, its security, or other users’ data; or
use the Service to build or train a competing product, or to scrape or harvest data in violation of these Terms or applicable law.

You are responsible for ensuring that your use of the Service complies with all laws and regulations that apply to your business and to your communications with your contacts.

7. Calling, Recording, and Consent Obligations

The Service places and handles telephone calls (and may send related messages) to the contacts you provide. Telephone and messaging communications are heavily regulated. You are the sender and the party responsible for those communications. Accordingly, you represent, warrant, and agree that, for every contact you load into or generate through the Service:

you have all consents, permissions, and a lawful basis required to call, text, and (where the Service records calls) record that contact, including any consent required by the Telephone Consumer Protection Act (TCPA), state telemarketing and “mini-TCPA” laws, and call-recording and two-party-consent laws;
you will honor do-not-call requests, opt-outs, and applicable calling-time restrictions, and you will not use the Service to contact numbers on a do-not-call list without a lawful exemption;
you will provide any disclosures required in your jurisdiction, including any disclosure that a call is being recorded or that an automated or artificial voice is being used; and
you will not use the Service for communications that are unsolicited, deceptive, or otherwise prohibited by law.

We provide configuration options and reasonable tools to help you operate the Service, but we do not provide legal advice and we are not responsible for determining whether your communications are compliant. As between you and us, you are solely responsible for the legality of your campaigns, contacts, scripts, and consents, and you will indemnify us for claims arising from them as described in Section 15.

8. Customer Data and Data Processing

“Customer Data” means the lead and contact information, call content, recordings, transcripts, and other data you submit to, or that is generated through your use of, the Service. As between the parties, you own your Customer Data. You grant us a worldwide, non-exclusive license to host, process, transmit, and use Customer Data as needed to provide, secure, and improve the Service and as otherwise described in our Privacy Policy.

When we process personal information contained in Customer Data on your behalf, we act as your service provider/processor and you act as the business/controller. You are responsible for providing all notices to, and obtaining all rights and consents from, the individuals whose information you submit. We maintain reasonable administrative, technical, and physical safeguards designed to protect Customer Data, but no system is perfectly secure.

9. Intellectual Property

The Service, including the website, software, AI models and voices, designs, text, graphics, logos, and the “BoringSales” name and marks, is owned by National Acquisition Holdings, LLC or its licensors and is protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes during your subscription, subject to these Terms. All rights not expressly granted are reserved. You may not remove or alter any proprietary notices.

10. Feedback, Testimonials, and Reviews

If you send us suggestions, ideas, or other feedback about the Service, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you. If you provide a testimonial, review, or other content for use in our marketing, you grant us a non-exclusive, royalty-free, worldwide license to use, reproduce, and display that content along with any name, business name, or likeness you provide, until you ask us in writing to stop using it.

11. Third-Party Services and Integrations

The Service may integrate with or link to third-party products and services (for example, calendars, CRMs, and telephony or messaging providers). Your use of those services is governed by their own terms and privacy policies, and we are not responsible for their content, availability, or practices. We are not liable for any third-party service’s failure, outage, or change that affects the Service.

12. Disclaimer: Individual Results Vary

BoringSales is a tool to help you engage and book leads faster. It is not a guarantee of any particular number of appointments, sales, revenue, or business results. Any examples, figures, case studies, or projections we publish are illustrative only and are not promises of your results. Your outcomes depend on many factors outside our control, including the quality and volume of your leads, your offer, your pricing, your sales process, your market, and your own effort. Except for any separate written Guarantee we expressly offer and that you expressly qualify for, we do not promise, guarantee, or warrant any level of success, income, or sales.

13. Warranty Disclaimer

The service is provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory. To the fullest extent permitted by law, we disclaim all warranties, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, and any warranty that the service will be uninterrupted, timely, secure, error-free, or that any call, appointment, or result will be achieved. You use the service at your own risk.

14. Limitation of Liability

To the fullest extent permitted by law, in no event will BoringSales or National Acquisition Holdings, LLC, or its members, managers, employees, or agents, be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or related to the service or these terms, even if advised of the possibility of such damages. Our total aggregate liability for all claims relating to the service or these terms will not exceed the greater of the amounts you paid us for the service in the three (3) months before the event giving rise to the claim, or one hundred U.S. dollars (US$100). Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

15. Indemnification

You agree to defend, indemnify, and hold harmless BoringSales and National Acquisition Holdings, LLC and its members, managers, employees, and agents from and against any claims, damages, liabilities, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of the Service; (b) your Customer Data, contacts, scripts, offers, or campaigns; (c) your communications with your contacts, including any claim that you lacked a required consent or violated a telephone, messaging, recording, or privacy law; or (d) your breach of these Terms or of any law.

16. Dispute Resolution and Arbitration

Please read this section carefully. It affects your legal rights. You and BoringSales agree to first try to resolve any dispute informally by contacting each other. If we cannot resolve a dispute within sixty (60) days, you and BoringSales agree that any dispute, claim, or controversy arising out of or relating to the Service or these Terms will be resolved by final and binding individual arbitration, rather than in court, except that either party may bring an individual claim in small-claims court.

Class-action waiver. You and BoringSales agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person’s claims and may not preside over any class or representative proceeding.

The arbitration will be administered by a recognized arbitration provider under its applicable rules, and will take place in Travis County, Texas, unless you and we agree otherwise or the rules require a different location. If any part of this Section 16 is found unenforceable, the remainder will continue to apply, except that the class-action waiver is not severable from the agreement to arbitrate.

17. Termination and General Terms

We may suspend or terminate your access to the Service at any time if you breach these Terms, if your use creates legal or security risk, or for non-payment. You may stop using the Service at any time. Sections that by their nature should survive termination (including Sections 8 through 16) will survive.

These Terms are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules. Subject to Section 16, the state and federal courts located in Travis County, Texas will have exclusive jurisdiction over any matter not subject to arbitration. If any provision is held unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. These Terms, together with our Privacy Policy and any order or plan you accept, constitute the entire agreement between you and us regarding the Service. We may update these Terms from time to time; material changes will be posted here with an updated “Last updated” date, and your continued use of the Service after changes take effect constitutes acceptance.

18. Contact

National Acquisition Holdings, LLC (d/b/a BoringSales)
5800 Balcones Drive, Suite 110, Austin, TX 78731
Email: [email protected]